Login | Register
Jeff Thull
President and CEO, Prime Resource Group

Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies including Boston Scientific, Shell, Siemens, 3M, Microsoft, Georgia-Pacific, Raymond James, S&P Capital IQ, Lloyd’s Register, and Schneider Electric, as well as many fast-track, start-up companies. He has gained the reputation for being a thought leader in the area of sales and marketing strategies for companies involved in complex sales. Jeff delivers:

  • Take-action motivation
  • Profitable "out-of-the-box" ideas
  • Content-rich humor
  • Bottom-line impact
  • Performance excellence

Jeff is a compelling, entertaining and thought-provoking keynote speaker with a track record of over 3,500 keynotes and seminars delivered to corporations and professional associations worldwide. He is the author of four best-selling books for orchestrating the strategy, process and execution of complex sales, including the highly-revised second edition of Mastering the Complex Sale. He is also the author of The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. His articles are published in hundreds of business and trade publications.

“He’s a very, very strong presenter who knows how to attract and hold attention. He’s clearly a pro.”
~Director of Marketing
“Motivation is the challenge to perform and the belief that success can be achieved.”
~Jeff Thull
Keynote Speaker
Thought-Provoking: A Value-Driven Strategy
Entertaining the Audience: Customers and the Push on Price
Shifting the Mindset: Does the Customer Have a Good Decision Process?
Jeff Thull's Expertise
  • Strategy, Process and Execution of Complex Sales
  • Creating a Value-Driven Company
  • Transforming Organizations – Product to Solution Sales
  • Defining, Quantifying and Executing a Value Strategy
  • Leadership and the World Class Organization
  • Creating a Customer-Centric Organization
Who's Listening?
  • Executive Teams
  • Sales, Marketing and Support
  • Top Performers
  • Channel Partners
  • Key Customers
  • Professional Associations
  • Entire Organizations: Creating a Value-Driven Company
Topics: Customized to Your Audience
  • Leadership Excellence in a Complex Global Market
  • Mastering the Complex Sale®: How to Compete and Win When the Stakes are High
  • Diagnostic Business Development® and Diagnostic Selling® for High-Performance Teams
  • Diagnostic Marketing®: Connecting to High-Value Customers and Achieving Exceptional Results
  • Strategic Account Management: Creating and Capitalizing on Strategic and High-Value Solutions
  • Executing a Value Strategy with High-Performance Teams
  • The Customer-Centric Organization
  • Visions of a World-Class Company: Your Contribution to Our Success
  • Accelerating Product to Market with a Value-Driven Strategy
Jeff Thull's Performance - Audiences Say It Best!
"Highly Entertaining"
"Just a brief thank you for your outstanding performance on our satellite broadcast. The response has been unanimous. Your program was highly entertaining, as well as highly informative. It took a real pro to pull this off - you were exactly what the doctor ordered."

Sales Development Manager - 3M Corporate Marketing
"Your message was a masterful blend"
"I must say your research into our industry, our strategy, our strengths and our weaknesses, paid off big-time. Your message was a masterful blend that hit the unique individuals and cultures represented in our Asia Pacific organization."
Director - Asia Pacific - Novellus Systems
"He does his homework"
"He does his homework. He doesn't just come in and give a canned speech. He studied our business and he knew its challenges."

Director of Marketing - Philips Electronics
"Clearly a pro"
"He's a very, very strong presenter who knows how to attract and hold attention. He's clearly a pro."

Director of Marketing Services - NCS
"Challenged them to rethink"
"Your delivery style pushed people out of their comfort zones and challenged them to rethink their routines. That caused change."
VP of Sales and Marketing - Universal Instruments Corporation
"Thought provoking"
"You incorporated a great mixture of challenging and thought-provoking information, with a very entertaining style. I feel this really facilitated the learning process."
Director of Agency Development - St. Paul Companies
"You were a hit!"
"The feedback responses are in and it's clear - you were a hit! The sales managers and major account managers really enjoyed your message and are utilizing the seminar workbooks to their maximum advantage."
Director of Sales Training and Development - BellSouth
"Captivated the Audience"
"Thull's timing, delivery and stage presence captivated the audience."
President - American Staffing Association
Combining the Best of Street-Smart Selling and Strategy Execution, with the Best of University Learning

Over 3,500 audiences have been inspired, entertained, informed, motivated and educated by Jeff Thull. This is a partial list of Jeff's clients:




Salomon Brothers


Hendrick Motorsports




Roche Diagnostics



SNL Financial

Duke Corporate Education



Honeywell Aerospace & Defense


National Computer Systems


Schenker AG

GL Trade


Thomas Register


GE Medical

Dow Corning


American Express

Raymond James

GE Capital

Waters Corporation


Universal Instruments



Boston Scientific

The Travelers Companies

Datascope Corporation






Alliance Imaging


Bring Jeff Thull to your audience.
Create an exceptional experience with lasting results!
Call +1 763-473-7529 to discuss your next major event.