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Strategy, Process and Execution of Complex Sales
Caught Between Complexity and Commoditization

Executives, marketers and sales professionals are taking their complex, high-value solutions to market and finding it increasingly difficult to forecast profitable sales results. Ironically, this is also shared by their customers who are wrestling with mission-critical decisions, evaluating solutions that all sound the same, and struggling to achieve the value they expect, when experience has shown them that far too many solutions come packaged with a high degree of risk and a low probability of success.

This is an Era 3 market in which customers are not saying “I need a solution!” They are saying, “I need help!”

“I need help in making multiple decisions around this purchase.”
“I need help in quantifying the business impact of this project to make sure it is the best use of my resources.”
“I need help in getting my organization to align around the implementation and make the changes required to optimize the value of your solution.”
“I need help to show measurable results.”

Prime Resource Group helps its clients quantify and measure unique competitive value and execute a value strategy with a comprehensive, end-to-end, Diagnostic Business Development® methodology, all supported by highly sophisticated tools and reinforcement programs.

Prime Resource Group can translate your market strategy into profitable sales results.

Results: Wayne Hutchinson of Shell Global Solutions

Jeff Thull's Best-Seller!
Mastering the Complex Sale
How to Compete and Win When the Stakes are High
Download Chapter 1
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